What brand is after 00?
In recent years, the post-00 generation has gradually become a focus group of social concern. Their consumption habits, values and lifestyles are completely different from other generations, and they have even been labeled with various "labels". This article will use structured data, combined with the hot topics and hot content on the Internet in the past 10 days, to explore the "brand" attributes of the post-00s generation and analyze the social phenomena behind them.
1. Consumer brand preferences of post-00s generation
The consumption behavior of the post-00 generation shows distinct individual characteristics. The following are the TOP5 post-00s consumer brands that have been hotly discussed on the Internet in the past 10 days:
| Ranking | brand name | Field | Reasons for hot discussion |
|---|---|---|---|
| 1 | Mixue Ice City | tea | High cost performance, national trend marketing |
| 2 | Li Ning | sportswear | The rise of domestic products and younger designs |
| 3 | Genshin Impact | game | Two-dimensional culture, global influence |
| 4 | perfect diary | Beauty | Affordable cosmetics, social marketing |
| 5 | Bubble Mart | trendy fun | Blind box economy and collection attributes |
2. Social brand tags for post-00s generation
On social platforms, post-00s generation are often given the following labels:
| Tag name | frequency of occurrence | Typical characteristics |
|---|---|---|
| Generation Z | high frequency | Digital native, focus on experience |
| Lieping tribe | IF | Reject involution and pursue life balance |
| slash youth | IF | Multiple professional identities and interest orientations |
| Supporters of national trend | high frequency | Support domestic products and cultural confidence |
| Internet natives | high frequency | Familiar with the Internet and strong ability to obtain information |
3. Value brand of post-00s generation
The values of the post-00s generation show diversified characteristics. The following is an analysis of recent hot topics:
| value dimension | Specific performance | Typical cases |
|---|---|---|
| environmental awareness | Support sustainable consumption | Second-hand trading platform Xianyu is gaining popularity |
| individualism | Emphasis on self-expression | Explosion of personalized video content at Bilibili |
| Diversity and inclusion | Accept different cultures | Discussion of transgender topics increases |
| pragmatism | Pay attention to practical value | The members of Douban’s “cutting group” are getting younger |
4. The essence of “brand” for post-00s generation
From the above data analysis, it can be seen that the post-00s generation is not a single “brand”, but a diversified group complex. They have both enthusiasm for national culture and persistence in individualism; they pursue cost-effective consumption and are not stingy about paying for their interests.
The “brand” characteristics of the post-00 generation are mainly reflected in three aspects:
1.unity of contradictions: Both "lying flat" and "involving", pursuing individuality and longing for recognition.
2.digital nativeness: The Internet is the infrastructure of their lifestyle.
3.value orientation: Consumption decisions are more based on values rather than pure product features.
5. Future Outlook
As the post-2000 generation gradually becomes the main force in the consumer market, major brands need to rethink their marketing strategies:
1. Authenticity is more important than perfect personality
2. Participation is more effective than one-way communication
3. Value resonance is more convincing than feature recommendation
In short, the post-00s generation is not a simple “brand”, but a complex group that is redefining consumer culture and social values. Understanding their diversity is the key to dialogue with them.
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