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Why does PUBG speak English?

2025-10-10 06:23:30 Toy

Why does PUBG speak English? ——In-depth analysis from game settings to cultural output

Recently, as the popularity of the "PlayerUnknown's Battlegrounds" (PUBG) global competition has increased, players have once again started discussions around the language settings in the game. Why does a game developed by a Korean company use English instead of Korean by default? This article will analyze this phenomenon from the perspectives of game background, market strategy, cultural communication, etc., and attach data on relevant hot topics across the Internet in the past 10 days.

1. Game setting and world view construction

Why does PUBG speak English?

The original setting of "PlayerUnknown's Battlegrounds" is based on the concept of "military exercises". English, as an international language, is more in line with the virtual battlefield atmosphere where soldiers from many countries around the world participate. The following is the in-game language-related data:

language typeUse ratioPlayer Acceptance Survey
English (default)78%Positive reviews account for 65%
Localized language (Chinese/Korean, etc.)twenty two%Dispute rate 32%

2. Market strategy and user coverage

The adoption of English is directly related to Blue Hole's globalization strategy. According to the monitoring of social media hot spots in the past 10 days, the relevant frequently discussed words are as follows:

keywordsfrequency of occurrenceRelated hot events
"PUBG English Dubbing"128,000New character skin launch triggers dubbing controversy
"Game Language Localization"94,000Indian players petition to add Hindi option

3. Cultural output and e-sports ecology

English has become the lingua franca of the e-sports industry, and 90% of the teams in the PUBG professional league communicate in English. Recent hot event data shows:

Event nameProportion of English commentaryMulti-language broadcast coverage
PGS Global Series100%Supports 18 languages
PCL Regional League35%More localized

4. Diverse reactions from the player community

On platforms such as Reddit and Weibo, players’ attitudes towards English settings show obvious regional differences:

areaSupport English proportionMain objections
European and American players89%Thought to enhance immersion
asian players41%Hope to retain local cultural elements

5. Business logic behind language selection

Developer Krafton’s financial report shows that the revenue from the English version has increased significantly:

version typeRevenue proportion (2024Q2)Year-on-year change
English main version67%↑13%
localized version33%↓5%

From a game design perspective, English military terms (such as "Enemy spotted", "Need backup") have formed a unique tactical communication system. According to a Steam community vote, 72% of players are opposed to removing the English voice option, but support adding more language packs.

It is worth noting that the topic #PUBGTürkçeOlsun (Let PUBG have Turkish) recently initiated by Turkish players has been trending on Twitter, reflecting the strong demand of non-English-speaking player groups. Layered language services (basic English + optional native language package) or balanced solutions may appear in the future.

This language choice essentially reflects the dilemma of cultural products in the digital age: it is necessary to maintain a unified global experience standard while also responding to localization needs. As game analyst @GameTrend pointed out: "English is not only a communication tool in PUBG, but also an important symbol that constitutes its doomsday survival aesthetics."

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