Why does PUBG speak English? ——In-depth analysis from game settings to cultural output
Recently, as the popularity of the "PlayerUnknown's Battlegrounds" (PUBG) global competition has increased, players have once again started discussions around the language settings in the game. Why does a game developed by a Korean company use English instead of Korean by default? This article will analyze this phenomenon from the perspectives of game background, market strategy, cultural communication, etc., and attach data on relevant hot topics across the Internet in the past 10 days.
1. Game setting and world view construction
The original setting of "PlayerUnknown's Battlegrounds" is based on the concept of "military exercises". English, as an international language, is more in line with the virtual battlefield atmosphere where soldiers from many countries around the world participate. The following is the in-game language-related data:
| language type | Use ratio | Player Acceptance Survey |
|---|---|---|
| English (default) | 78% | Positive reviews account for 65% |
| Localized language (Chinese/Korean, etc.) | twenty two% | Dispute rate 32% |
2. Market strategy and user coverage
The adoption of English is directly related to Blue Hole's globalization strategy. According to the monitoring of social media hot spots in the past 10 days, the relevant frequently discussed words are as follows:
| keywords | frequency of occurrence | Related hot events |
|---|---|---|
| "PUBG English Dubbing" | 128,000 | New character skin launch triggers dubbing controversy |
| "Game Language Localization" | 94,000 | Indian players petition to add Hindi option |
3. Cultural output and e-sports ecology
English has become the lingua franca of the e-sports industry, and 90% of the teams in the PUBG professional league communicate in English. Recent hot event data shows:
| Event name | Proportion of English commentary | Multi-language broadcast coverage |
|---|---|---|
| PGS Global Series | 100% | Supports 18 languages |
| PCL Regional League | 35% | More localized |
4. Diverse reactions from the player community
On platforms such as Reddit and Weibo, players’ attitudes towards English settings show obvious regional differences:
| area | Support English proportion | Main objections |
|---|---|---|
| European and American players | 89% | Thought to enhance immersion |
| asian players | 41% | Hope to retain local cultural elements |
5. Business logic behind language selection
Developer Krafton’s financial report shows that the revenue from the English version has increased significantly:
| version type | Revenue proportion (2024Q2) | Year-on-year change |
|---|---|---|
| English main version | 67% | ↑13% |
| localized version | 33% | ↓5% |
From a game design perspective, English military terms (such as "Enemy spotted", "Need backup") have formed a unique tactical communication system. According to a Steam community vote, 72% of players are opposed to removing the English voice option, but support adding more language packs.
It is worth noting that the topic #PUBGTürkçeOlsun (Let PUBG have Turkish) recently initiated by Turkish players has been trending on Twitter, reflecting the strong demand of non-English-speaking player groups. Layered language services (basic English + optional native language package) or balanced solutions may appear in the future.
This language choice essentially reflects the dilemma of cultural products in the digital age: it is necessary to maintain a unified global experience standard while also responding to localization needs. As game analyst @GameTrend pointed out: "English is not only a communication tool in PUBG, but also an important symbol that constitutes its doomsday survival aesthetics."
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