Why is Onmyoji so popular again?
Recently, "Onmyoji", a Japanese-style turn-based RPG mobile game developed by NetEase, has once again become a hot topic. Whether it is social media, game forums or live broadcast platforms, you can see heated discussions among players. So, what is the reason that makes this game that has been online for many years become popular again? This article will analyze the "second explosion" phenomenon of "Onmyoji" from three dimensions: data, events and player feedback.
1. Analysis of popularity data across the entire network
According to the search and discussion data of the entire Internet in the past 10 days, the popularity of "Onmyoji" has shown a clear upward trend. The following are relevant statistics of the major platforms:
| platform | Amount of related topics | year-on-year growth | Popular keywords |
|---|---|---|---|
| 1.2 million+ | 65% | #Onmyoji New Style God#, #SP大 snake# | |
| Station B | 800,000+ | 50% | "Onmyoji Plot Analysis", "Card Drawing Metaphysics" |
| Tik Tok | 1.5 million+ | 75% | "Onmyoji Cosplay", "Shikigami Strength Ranking" |
| Tieba | 500,000+ | 40% | "New Event Guide", "Shikigami Skin" |
It can be seen from the data that "Onmyoji" performs particularly well on short video platforms (such as Douyin), which is closely related to the game's recent launch of high-looking shikigami and second-generation content spontaneously created by players.
2. Inventory of key events
The rise in popularity of "Onmyoji" this time is not accidental, but driven by the following key events:
1.New Shikigami SP Orochi is online: As a highly popular character in the game, the appearance of SP Orochi triggered a craze among players for drawing cards, and related plot and intensity discussions quickly occupied all major platforms.
2.Sixth Anniversary Celebration: NetEase has prepared generous benefits and limited content for the sixth anniversary of "Onmyoji", including free SSR, limited skins, etc., which has significantly increased the return rate of old players.
3.Cross-border linkage: The linkage activity with the popular anime "Journey Back" attracted a large number of two-dimensional users, further expanding the player base.
4.Active player community: UP owners on Bilibili, Douyin and other platforms continue to produce high-quality content, such as plot analysis, shikigami reviews, etc., maintaining the popularity of the game.
3. Player feedback and evaluation
In order to understand the true feelings of players more intuitively, we have compiled the main comments of players on "Onmyoji" in the past 10 days:
| Evaluation dimension | Proportion of positive feedback | Negative feedback proportion | Typical comments |
|---|---|---|---|
| Art and Music | 90% | 10% | “SP Orochi’s illustrations and special effects are amazing!” |
| Innovative gameplay | 70% | 30% | "The new activity is fun, but a bit too intense." |
| Welfare and cash | 60% | 40% | “The anniversary benefits are good, but the probability of drawing cards is still a trap.” |
| social experience | 50% | 50% | “There has been more interaction among the inmates, but there are too many advertisements on the World Channel.” |
Judging from player feedback, the art style and plot content of "Onmyoji" are still the most praised parts, while the gameplay and card drawing mechanism are the focus of controversy.
4. Summary: The secret of Onmyoji’s everlasting prosperity
The resurgence of "Onmyoji" is inseparable from NetEase's continued investment in content quality and the active operation of the player community. Whether it is the launch of new shikigami, anniversary celebrations, or cross-border linkages, they have accurately hit the needs of two-dimensional users. Although the game has some controversies, its unique Japanese aesthetics and profound plot background still make it an evergreen tree among domestic mobile games.
In the future, whether "Onmyoji" can maintain this popularity depends on whether the official can further optimize gameplay innovation and player experience. But in any case, this "second explosion" has proved the lasting vitality of this game.
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