How about Jing Shangmei: Analysis of hot topics and hot content on the Internet in the past 10 days
Recently, the keyword "Jing Shangmei" has become increasingly popular on major social platforms and search engines, triggering widespread discussions. This article will analyze for you what Jing Shangmei is like from the dimensions of brand background, user evaluation, market performance, etc., combined with the entire network data of the past 10 days.
1. Jing Shangmei brand background
Jing Shangmei is a cutting-edge domestic brand focusing on skin care products, focusing on natural ingredients and cost-effectiveness. According to public information, its star products are "hyaluronic acid moisturizing mask" and "niacinamide essence".
| Brand information | data |
|---|---|
| Establishment time | 2020 |
| Main product line | Facial mask, essence, cleansing |
| price range | 50-300 yuan |
| online channels | Tmall, JD.com, Xiaohongshu |
2. Analysis of the popularity of the entire network in the past 10 days
According to statistics from public opinion monitoring tools, topics related to Jing Shangmei have shown the following popularity distribution in the past 10 days:
| Platform | amount of discussion | core topics |
|---|---|---|
| 12,500+ | #京山美 facial mask evaluation# | |
| little red book | 8,300+ | "Jing Shangmei's real experience" |
| Douyin | 5,200+ | "I Shangmei unboxing video" |
| Station B | 1,800+ | "Chinese product evaluation Jing Shangmei" |
3. User evaluation data statistics
Collecting user reviews from various e-commerce platforms in the past 10 days, the following key data are obtained:
| Evaluation dimension | Positive rating | Main evaluation points |
|---|---|---|
| Product effect | 82% | Outstanding moisturizing effect |
| packaging design | 76% | Simple and fresh |
| Cost-effectiveness | 88% | Affordable price |
| After-sales service | 65% | Average response speed |
4. Analysis of the focus of controversy
In addition to positive comments, the controversy about Jing Shangmei in the past 10 days has mainly focused on:
1.Ingredient controversy: Some users questioned whether its “purely natural” promotion was inconsistent with the actual ingredient list
2.Over marketing: Some consumers reported that the actual experience after being planted by KOL was lower than expected.
3.Quality control issues: Individual users reported receiving products with damaged packaging.
5. Expert opinions
Ms. Li, a beauty industry analyst, said: "As an emerging brand, Jing Shangmei has quickly opened up the market with precise social media marketing, but it still needs to strengthen its product development and supply chain management. It is recommended that consumers view online celebrity recommendations rationally and choose products based on their own skin type."
6. Purchase suggestions
1. It is recommended to choose the official flagship store for your first purchase to ensure authenticity.
2. You can try the sample size or travel set first
3. Users with sensitive skin are advised to do a local test first.
In summary, Jing Shangmei's performance in terms of cost performance and basic skin care needs is acceptable, but there is still room for improvement in brand accumulation and product innovation. Consumers can make choices based on actual needs and budget.
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