When to use BB cream? Popular topics and usage guides on the Internet in the past 10 days
Recently, the timing and techniques for using BB cream have become one of the hot topics in the beauty industry. Combining the search data of the entire Internet in the past 10 days and discussion hot spots on social platforms, we have compiled a structured guide to help you use BB cream scientifically.
1. Hot search data related to BB cream in the past 10 days across the entire network

| Hot search keywords | search volume index | Main discussion platform |
|---|---|---|
| Correct usage time of BB cream | 580,000+ | Xiaohongshu/Weibo |
| BB cream and sunscreen order | 420,000+ | Zhihu/Douyin |
| How to use BB cream in summer | 360,000+ | Station B/Kuaishou |
| BB cream touch-up tips | 290,000+ | WeChat/Taobao Live |
2. Best time to use BB cream
1.After morning skin care (7:00-9:00): As the first step of makeup base, use it after completing basic skin care (moisturizer + sunscreen), instead of liquid foundation to create a natural makeup look.
2.Afternoon makeup touch-up (14:00-15:00): After pressing the facial oil with a tissue, pat a small amount of BB cream to restore the freshness of the makeup. Recently, the "sandwich makeup method" on Douyin has received more than 2 million views.
3.Before going out in an emergency: When you need to complete your makeup quickly, the two-in-one concealer + touch-up feature of BB cream can save 50% of makeup time. The relevant notes on Xiaohongshu have received over 100,000 likes.
3. Recommended usage time for different skin types
| Skin type | Recommended usage period | Things to note |
|---|---|---|
| oily skin | After morning skin care | Need to be paired with oil-controlling primer |
| dry skin | Any time during the day | Moisturize before use |
| Combination skin | Use in the morning on T zone | Cheeks can be reapplied in the afternoon |
| Sensitive skin | Avoid nighttime use | Choose alcohol-free formulas |
4. Seasonal usage differences (latest trends in summer 2023)
1.summer: It is recommended to use waterproof BB cream in the morning. Weibo’s #summerbasemakeupchallenge shows that searches for formulas that last 12 hours increased by 73% week-on-week.
2.winter: Can be used as a base before makeup. Actual test data from Bilibili shows that BB cream containing moisturizing ingredients can improve the fit of subsequent foundation by 40%.
5. Common QA (high frequency issues in the past 7 days)
Q1: Can BB cream replace night cream?
A: No! A recent test by professional beauty account @CosmeLab showed that using BB cream at night can increase the risk of pore clogging by 300%.
Q2: Can I use BB cream during fitness?
A: Not recommended. Xiaohongshu Sports Beauty Review pointed out that mixing sweat and BB cream can easily cause mouth shut-off, and the related topic has been read more than 8 million times.
6. Suggestions from professional makeup artists
According to the latest live broadcast shared by celebrity makeup artist @李伊彤:
- Best for commuters to use on the entire face in the morning
- Recommended "BB Cream + Partial Concealer" combination before important meetings
- Use professional liquid foundation instead for social occasions at night
Summary: BB cream is a multi-functional beauty product, and its usage time needs to be comprehensively judged based on the scene, skin type, and season. Mastering these techniques can improve your base makeup effect by 200%!
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