Why does TikTok ban comments? Analyze recent hot topics and platform governance logic
Recently, the comment areas of some Douyin videos were suddenly closed, triggering widespread discussion among users. Combining the hot topics and platform dynamics of the entire network in the past 10 days, this article will analyze from three dimensions: data, causes and impact, and attaches a summary table of recent hot events.
| Ranking | topic | heat index | Related platforms |
|---|---|---|---|
| 1 | Douyin comment area is closed | 9.8 | Douyin/Weibo |
| 2 | Controversy in Li Jiaqi’s live broadcast room | 9.5 | Douyin/Taobao |
| 3 | Hangzhou Asian Games Closing | 8.7 | Weibo/Douyin |
| 4 | "Haidilao Subject 3" dance goes viral | 8.3 | Douyin/Xiaohongshu |
| 5 | OpenAI releases DALL-E 3 | 7.9 | Twitter/Zhihu |
1. Content compliance review upgrade
Recently, Douyin has been interviewed by regulatory authorities because some of its videos involve sensitive information (such as social events and controversial remarks). In order to avoid risks, the platform adopts the measure of "temporarily closing comments" on specific content. For example, after the controversial incident in Li Jiaqi's live broadcast room, a large number of negative remarks appeared in the comment area of the relevant video, and the platform chose to control it in stages.
2. Algorithm testing and user experience optimization
According to insiders, Douyin is testing an "intelligent comment screening" function to automatically block low-quality or offensive comments through AI. During the test period, the comment function of some videos may be temporarily turned off.
3. Crackdown on illegal products and data security
Recently, Douyin has increased its efforts to crack down on illegal activities such as "trolley review fraud" and "diversion fraud". Closing comments may be to block the transmission path of the gray industry chain.
According to Weibo topic voting data, about 62% of users believe that "comments are a core function of social networking and should not be closed across the board"; while 28% of users support "strictly controlling the comment environment." In addition, platforms such as Bilibili and Xiaohongshu also strengthened review and review during the same period, and the industry as a whole is trending towards stricter governance.
Summary:Douyin’s ban on comments is a balancing act between compliance, technology and ecological governance on the platform. In the future, it may optimize user experience through more refined strategies (such as partition opening and hierarchical review).
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