What monkey is in the Year of the Monkey in 2016: An inventory of hot topics and hot content across the Internet
2016 is the Year of the Monkey in the lunar calendar. As a lively and agile representative of the twelve zodiac signs, the "monkey" element has become the focus of heated discussions across the Internet this year. This article has compiled the discussion hot spots on the Year of the Monkey topic across the Internet in the past 10 days, and uses structured data to present to you the cultural phenomena and social concerns of the Year of the Monkey in 2016.
1. Classification statistics of hot topics in the Year of the Monkey in 2016

| Topic Category | heat index | Typical keywords |
|---|---|---|
| zodiac culture | 92 | Fortune for the Year of the Monkey and Taboos for the Year of the Zodiac |
| Spring Festival Gala | 88 | Six-year-old children, monkey play |
| business marketing | 85 | Year of the Monkey commemorative coins, monkey tickets |
| Film and television works | 78 | Journey to the West, Return of the Great Sage |
| Internet buzzwords | 75 | Monkey Sai Lei, Monkey Urgent |
2. In-depth analysis of cultural phenomena in the Year of the Monkey
1.Zodiac culture craze: During the Spring Festival of 2016, the number of reads on the interpretation of the fortune of the Year of the Monkey exceeded 10 million. According to analysis by numerology experts, people born in the Year of the Monkey are "quick-witted but need to guard against impetuosity", and related topics have been on the Weibo topic list for 7 days.
2.Controversial incident of Spring Festival Gala: Whether six-year-old children will appear in the Spring Festival Gala has become the biggest suspense. The topic "The Return of the Great Sage" organized by netizens has received more than 300 million views. In the end, the CCTV Spring Festival Gala's monkey show achieved 82% audience satisfaction.
3.Explosion of business value: Bookings for the Year of the Monkey commemorative coins issued by the People's Bank of China are hot, with 120 million coins booked within 10 days; the premium for China Post's monkey stamps reached 300% on the first day of issuance, setting a new record for zodiac stamps.
| Year of the Monkey related products | Circulation | market premium |
|---|---|---|
| Year of the Monkey commemorative coins | 500 million pieces | 50-80% |
| Year of the Monkey stamps | 20 million sets | 200-300% |
| Year of the Monkey Gold Bar | 10 tons | 15-20% |
3. Inventory of internet buzzwords in the Year of the Monkey
The Year of the Monkey in 2016 has spawned many Internet hot words, the most famous of which is undoubtedly the one caused by the CCTV Spring Festival Gala mascot "Kangkang""Monkey Sai Lei"(Awesome) craze. This word is derived from the Cantonese pronunciation. After being spread through the Spring Festival Gala, the number of searches exceeded 500,000 times in a single day.
Other popular online phrases for the Year of the Monkey include:
| Buzzword | Source | Usage scenarios |
|---|---|---|
| anxious | dialect vocabulary | describe a state of anxiety |
| monkey spirit monkey spirit | Folk sayings | describe someone smart |
| Golden monkey offers auspiciousness | Spring Festival greetings | New Year's greetings |
4. Review of film and television works in the Year of the Monkey
In 2016, monkey-related film and television works showed explosive growth. The animated film "The Return of the Great Sage" continued its popularity in 2015 and earned 120 million box office when it was re-released during the Spring Festival in the Year of the Monkey. In terms of TV dramas, "Journey to the West: Monkey King Fights the Bone Demon Three Times" set a new high in ratings for the same period.
| Title of work | Type | Box Office/Ratings |
|---|---|---|
| The return of the great sage | animated movies | 120 million (re-release) |
| Three dozen white bone essences | live action movie | 1.2 billion |
| journey to the west daughter country | TV series | Rating 1.8% |
5. Hot social events in the Year of the Monkey
In 2016, the Year of the Monkey, there were many social news related to "Monkey":
1. Incidents of wild macaques in Yunnan injuring people triggered discussions on wildlife protection
2. A zoo's "Monkey King" live broadcast attracted over a million netizens to watch
3. The idiom "Monkey Year and Horse Month" has become a cultural hot spot and is confirmed to be June 5 to July 3, 2016
Conclusion:
The Year of the Monkey in 2016 has created multiple records on the zodiac theme with its unique cultural charm and commercial value. From traditional culture to modern entertainment, from commercial marketing to Internet popularity, the "monkey" element has penetrated social life in all aspects and become one of the most distinctive cultural symbols of this year. By sorting out these hot topics, we not only saw the modern expression of traditional culture, but also witnessed the new development of zodiac culture in the Internet era.
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